Establishing Curology’s physical brand language, and writing their system guidelines.

Brief

During the midst of a rebrand, Curology came to Doris with the ask to redesign their primary packaging, and write their brand guidelines.

Program Overview

During the course of this program I wore many hats! At the start, I wrote the proposal and SOW, and throughout the engagement I continued to write additional scopes as client asked.

Beyond planning, I worked with another designer to take the project from early stage foundation definition, all the way to writing the final brand book.

Collection is expected to launch late 2024

Role: Project Lead

Timeline: 8 months