concept lineup goes here
Campbell’s
Redefining the 'soup sipping' experience across Campbell’s portfolio to craft distinct and ownable brand moments.
Brief:
In collaboration with Blue Dog and Piotrworks, we set out to reimagine the breadth and diversity of ways Campbell’s could connect with consumers. The result was 30 unique concepts tailored to 10 distinct ‘sipping occasions’ across three brands: Campbell’s, Pacific Foods, and Well Yes.
Role: Design Lead Timeline: 3 Weeks (part time)
Early concept sketches to provide a broad range of ideas across brands + soup experiences.
Concept Territories
Bluedog gave us 10 Concept Territories that we used as inspiration/guardrails to begin concepting around. This exploration netted out in 30 concepts that were then taken into Consumer Insights testing by their team.
Concept Selects
